Disney Junior’s ‘Mickey and the Roadster Racers’ Heading to Long Beach!
Participation in Special “Mickey and the Roadster Racers” Events at Long Beach Including A Disney Junior Kids’ Zone
Disney Junior’s newest hit series “Mickey and the Roadster Racers” are heading to IndyCar to deliver youth and family entertainment for the 2017 Verizon IndyCar Series season. As part of the program, the collaboration will include at-track family activations in the Disney Junior Kids’ Zone at all INDYCAR racing events including the Toyota Grand Prix of Long Beach.
Disney Junior will have special surprise appearances at key races, and unique digital content and social experiences for fans, bringing an entirely new level of family fun to the INDYCAR experience.
Mickey and the Roadster Racers Pit Stop, an interactive family experience, will be located in the Lifestyle Expo at the Toyota Grand Prix of Long Beach and will be open on Saturday from 8 a.m. to 6 p.m. and Sunday from 8 a.m. to 5 p.m. Families can come by and enjoy several “stops” geared around Mickey and his racing pals.
- A custom “Mickey and the Roadster Racers” inspired IndyCar
- DIY Roadster activities
- Mickey and Minnie paper racing helmets
- A Hotdog Hills backdrop for the perfect family photo
- Face painting and balloon artist
- A DJ featuring all new music from the series
- Special-guest appearances throughout the weekend
“We are excited to bring Disney Junior’s ‘Mickey and the Roadster Racers’ to the Verizon IndyCar Series,” said CJ O’Donnell, INDYCAR’s Chief Marketing Officer. “The collaboration increases our appeal to a younger audience and adds new excitement as we kick off our 2017 season.”
As part of the program, Andretti Autosport driver Ryan Hunter-Reay will lead the team’s participation as teammates Marco Andretti, Alexander Rossi and Takuma Sato help share the racing excitement with Mickey and his friends.
About “Mickey and the Roadster Racers”
“Mickey and the Roadster Racers” is a madcap car-racing adventure for preschoolers led by Disney’s No. 1 star, Mickey Mouse and his pals Minnie, Donald, Daisy and Goofy, along with their unique transforming vehicles, on humorous high-spirited races around the globe, as well as hometown capers in Hot Dog Hills. NASCAR stars Jimmie Johnson, Danica Patrick, who got her start in INDYCAR, and Jeff Gordon recur as race car drivers Jiminy Johnson, Danni Sue and Gordon Gear, respectively. Since its January 15 debut, the series has generated over 300 million viewer engagements across linear and digital viewing platforms. Episodes air daily on Disney Channel and Disney Junior and are also available on the Disney Junior app and Disney Junior VOD.
The Verizon IndyCar Series is the premier open-wheel racing series in North America. It offers one of the most diverse and challenging schedules in motorsports with races held on short ovals, superspeedways, permanent road courses and temporary street courses. The world-renowned Indianapolis 500 Mile Race serves as the centerpiece of the Verizon IndyCar Series schedule each year. The 2017 Verizon IndyCar Series season continues with the Toyota Grand Prix of Long Beach on April 9. The race will be broadcast live on NBC Sports Network (4:00 p.m. ET), the Advance Auto Parts INDYCAR Radio Network, Sirius 212 and XM 209.