Coors Light, Modelo Especial, Ballast Point to be Official Beers
Grand Prix Association of Long Beach officials today announced that Coors Light will be the Official Domestic Beer of the 2018 Toyota Grand Prix of Long Beach, while Modelo Especial will be Official Import Beer and Ballast Point will become Official Craft Beer of the 44th annual racing event.
The brands have secured the marketing rights to the Grand Prix and will be promoting the race at participating retail accounts throughout Los Angeles. In addition, the brands will have areas for on-site signage and fan activation locations.
“We’re honored to support this great event and enhance the experience for these passionate fans,” said Ryan Marek, vice president of marketing for Coors. “Coors Light is the World’s Most Refreshing Beer and refreshing fans for what’s next is our passion.” Coors Light was born in the Rockies in 1978 and is cold lagered, cold filtered and packaged cold to be the world’s most refreshing beer.
Modelo started brewing in 1925 in the small town of Tacuba, Mexico. Modelo Especial® is a golden, full-flavored Pilsner-style Lager. Other varieties include Modelo Negra™, Modelo Chelada Especial™ and most recently, Modelo Chelada Tamarindo Picante™.
Ballast Point Brewing began as Home Brew Mart in San Diego in 1992. Since then, it has grown into a national brewery dedicated to the craft of making great beer. We tirelessly innovate, honor our local home brew roots, and have a passion for customer service and education.
“We are delighted to be able to provide our fans this year with a wide variety of very popular beer selections,” said Jim Michaelian, president and CEO of the Grand Prix Association of Long Beach. “And partnerships with robust companies like MillerCoors and Constellation will assist in the promotion of the Grand Prix throughout the region.”
The 2018 Toyota Grand Prix of Long Beach will feature a wide array of activities including the Lifestyle Expo and popular Family Fun Zone. On-track, spectators will see racing from the Verizon IndyCar Series, the BUBBA burger Sports Car Grand Prix featuring the IMSA WeatherTech SportsCar Championship, the Motegi Racing Super Drift Challenge under the lights on Friday and Saturday nights, the SPEED Energy Stadium Super Trucks, the powerful sports cars of the Pirelli World Challenge and the inaugural running of the Historic Trans Am Challenge.
Ticket prices start at $33 for a Friday-only General Admission ticket, with a three-day reserved seat ticket costing $147 in the upper rows. Pre-paid parking packages, handicapped seating, Verizon IndyCar Series Paddock access passes, Super Photo tickets and a number of VIP Club packages are also available.
Fans can select and pay for their Grand Prix tickets, parking and paddock passes online at gplb.com. Ticket orders can also be placed by calling the toll-free ticket hotline, (888) 827-7333. A printed ticket brochure that includes a circuit map, ticket prices, order form and other information is also available.
Fans can also follow the Toyota Grand Prix of Long Beach on Facebook at GrandPrixLB, Twitter @ToyotaGPLB, Instagram at ToyotaGPLB and Snapchat at ToyotaGPLB.