The Toyota Grand Prix of Long Beach is one of Southern California’s premier sports/special events and America’s number one street race. The Grand Prix annually features up to ten hours of national television and 180,000-plus attendance over three days.

Sponsorships are category-exclusive and custom tailored to meet your marketing objectives. To request a proposal contact: Martin Bannon, Director of Marketing & Sponsorship, (562) 490-4512, [email protected]

The Grand Prix audience is demographically desirable as you can see here.

Download examples of sponsor branding & signage at the event by clicking here (7.5 MB).


firestone-photoAs a Grand Prix marketing partner you have category-exclusive rights to use tickets to the Grand Prix as part of a retail promotion and signage around the world-famous Long Beach street circuit. Check out our current sponsors on this page.

Sponsorship Signage

signageVisible to on-site race fans and millions of people around the world on TV, colorful on-track signage is a sure-fire way to get the most visibility for your corporate logo.

Giant Video Board Advertising

Located around the circuit, these “larger than life” screens deliver big-time opportunities to showcase your product or service through commercial messages.

Hospitality Options

hospitality3The Toyota Grand Prix of Long Beach, Southern California’s No. 1 annual event for corporate entertainment, offers a wide variety of first-class options for hosting your valued clients. From exclusive Pit Row and Seaside suites to special clubs such as the Pit Lane, Bubba Gump Shrimp Co. Turn One, Vista and Seaside clubs, to chalets and tents with group ticket discounts, we can tailor a hospitality program that will fit your needs…and budget.

Lifestyle Expo

expo-photoDisplay and sample your goods and services to more than 180,000 qualified buyers at the Lifestyle Expo and Green Power Prix-View. Admission is free to all race ticket holders, and race fans have been known to visit the Expo many times during race weekend. Click here to download more information.


The opportunity also exists to sell your product at the event. For vending pricing, click here.

Souvenir Program & Fan Guide

fanguide2The official Souvenir Program features photos, articles, race statistics and insight on the hot new drivers and great races from Long Beach’s past. The official Fan Guide is handed out to all race ticket holders, featuring an incredible amount of information for racegoers that is referred to again and again. The Toyota Grand Prix of Long Beach souvenir program, as its past editions have been, will be a treasured keepsake packed full of valuable information that is always popular with sports memorabilia collectors. Your ad in either book will be seen many times throughout the year. Click here to download more information.

"Rock-N-Roar" Concert Series

concertSince 2001, the “Rock-N-Roar” Concert Series has showcased internationally known bands and proved to be a popular addition to the weekend. The Rock-N-Roar Concert Series, which includes the Tecate Light Fiesta Friday Concert showcasing the finest Latino bands and the Rock-N-Roar Concert on Saturday night, is another unique sponsorship opportunity to get your company’s name on a national “stage.”